Macho Zapp

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Macho Zapp's Third Multimedia Feature Launches

Our eagerly anticipated third multimedia feature launches today. Long Player reveals the essential elements that make up the album in the 21st century, as seen through the eyes of the exceptional C.A.R. (aka Chloé Raunet).

Illustrated by dramatic visuals and music from her debut album My Friend, we explore the fascinating process: from inspiration, to recording, to performing, to promotion. We also delve into the mind of the artist to ask: what does it take to share your most intimate feelings with the world? What goes into a live performance? And what is it like to read your own reviews?

Melding together longform journalism, documentary, and the music video, this is a unique piece of work. Immerse yourself in the world of Chloé Raunet here.